Why Don’t Some Houses Sell?
4 Important Points That Will Get Your House Sold!

1. Teamwork
   Your home is a major financial investment, and your
   relationship with your Realtor® should be a full partnership where your needs and wishes are heard, and
   you receive detailed and dependable feedback on
   the progress of your sale. Your agent has a responsibility to source this feedback from the agents who
   have shown your home, and to communicate this to
   you so together you can make the right decisions
   about what to do next. How well did this occur the
   last time you had your home up for sale?
2. Pricing
   Did price work for or against you? The “right” price
   depends on market conditions, competition and the
   condition of your home. Pricing it too high is as dangerous as pricing it too low. If your home doesn’t
   compare favorably with others in the price range
   you’ve set, you won’t be taken seriously by prospects or agents.
   You’ll get the facts when you see the statistics! To help you to establish a realistic selling price for your home, ask your agent to provide you with an up-to-date competitive market analysis to give you:
   • a review of comparable homes recently sold or currently for sale,
   • an idea of how long other homes have been listed, in order to calculate an average
     time in which a home can sell in today’s market,
   • a review of homes whose listings have expired, to understand what issues were at play.
     
     Note: There is no mention of how much you paid for your home or its improvements. Like any other investment, the market value is determined by what a willing buyer will pay and a willing seller will accept.
3. Condition Of Your Home
   Showcase Quality!
   Is your house someone else’s idea of a dream home? When buyers enter are they inspired? Do they think, “I love this house!” Remember, the decision to buy a home is based
   on emotion, not logic.
   A house in move-in condition invites a sale. You need to consider:
   • fixing all the little squeaks and cracks
   • keeping it clean for all showings
   • making it uncluttered
   • brightening it up
   • what your home shows like from the street concentrating on outside curb appeal.
     
     Plus — Consider taking care of major items, such having your home painted. Offering an
     allowance to your prospective buyers, so they can have painting completed is not the
     same as having done it for them. Now, as they’re trying to imagine what that new paint job
     will look like, they may also be discounting the price even further because of the less-than perfect look of those walls.
     Remember…
     A house that presents well, sells for the best price because it outshines the competition.
4. Marketing
   …Marketing Your Home To Sell! Some Questions You Should Be Asking!
   One of the first steps in your marketing plan involves finding an agent who will best represent you. When interviewing agents, test and compare their knowledge and ask each to
   demonstrate how they will market your home to buyers. Compare, too, how much money each spends
   on advertising the homes s/he lists, in what media
   (newspaper, magazine, etc.) and the effectiveness of
   one medium over the other. Remember, it’s not just
   how much they spend, but how they spend it.
   Say goodbye to any real estate agents using old,
   traditional methods to sell your home because they
   don’t work in today’s market!
   To be competitive in today’s marketplace, agents who
   use new and innovative, nontraditional marketing approaches are the ones who are getting more homes sold fast and for top dollar.